Il diritto di NY regola ora espressamente la circolazione , anche mortis causa, del right of publicity.
Ne dà notizia Tyler Ochoa con post 1 giugn 2021 nel blog di Eric Goldman. e con un secondo post 2 giugno 2021 (ove anche menzione di analoghe legislazioni di altri stati) .
Viene inserita la sec. 50-F nelle consolidated laws di NY, Civil Rights ove dettagliata disciplina.
Si v. il § 2.a: <<Any person who uses a deceased personality’s name, voice, signature, photograph, or likeness, in any manner, on or in products, merchandise, or goods, or for purposes of advertising or selling, or soliciting purchases of, products, merchandise, goods, or services, without prior consent from the person or persons specified in subdivision four of this section, shall be liable for any damages sustained by the person or persons injured as a result thereof.>>
Sanzioni:
<<In any action brought under this section:
i. the person who violated the section shall be liable to the injured party or parties in an amount equal to the greater of two thousand dollars or the compensatory damages suffered by the injured party or parties, as a result of the unauthorized use, and any profits from the unauthorized use that are attributable to such use and are not taken into account in computing the compensatory damages.
ii. in establishing profits under this subdivision, the injured party or parties shall be required to present proof only of the gross revenue attributable to the unauthorized use, and the person who violated this section is required to prove his or her deductible expenses.
iii. punitive damages may also be awarded to the injured party or parties>>.
Durata:
<<8. An action shall not be brought under this section by reason of any use of a deceased personality’s name, voice, signature, photograph, or likeness occurring after the expiration of forty years after the death of the deceased personality.>>
Circolazione
I §§ 3-7 regolano la circolazione giuridica di questo diritto, tra vivi e mortis causa. In quest’ultima eventualità, opera l’eventuale disposizione testamentaria (§ 3) oppure la disciplina legale della successione ab intestato (§ 5).