Si consideri il marchio successivo:
Si considerino ora le due anteriorità della società Tour de France:
e
Ebbene, per il Tribunale UE 12 June 2024, T-604/22, soc. Tour de France c. EUIPO –FitX Beteiligungs GmbH, non c’è confondibilità, nonostasnte la rinomanza dei segni opposti come anteriori:
<<62 In the present case, the Board of Appeal concluded, in paragraph 100 of the contested decision, that, in view of the clear differences between the rights at issue, a likelihood of confusion could be safely ruled out, despite the identity and similarity of the goods and services in question and the enhanced distinctiveness acquired through use of the earlier rights for the services in respect of the organisation of cycling competitions in Class 41.
63 The applicant disputes that assessment, submitting that, in the light of the fact that the earlier rights enjoy enhanced distinctiveness acquired through use or even an exceptional reputation, that the rights at issue are similar on account of the identity of the first part ‘tour de’, and that the goods and services in question are identical or very similar, the relevant public may believe that those goods and services come from the same undertaking or, at the very least, from economically linked undertakings.
64 EUIPO and the intervener dispute the applicant’s arguments.
65 In that regard, it must be held that, in the context of a global assessment of the likelihood of confusion, as a result of the low degree of distinctiveness of the only common element ‘tour de’, and of the low degree of similarity between the rights [tra i concetti evocati, semmai, giammai tra diritti] at issue, the relevant public will not confuse those rights, despite the identity or similarity of the goods and services in question and the enhanced distinctiveness acquired through use of the earlier rights for the services in respect of the organisation of cycling competitions in Class 41. In that context, the error of assessment made by the Board of Appeal in that it found that there was no conceptual similarity between the rights at issue, which is apparent from paragraph 50 above, has no bearing on the outcome of the global assessment of the likelihood of confusion.
66 In the light of the foregoing, it must be held that the Board of Appeal did not err in finding that there was no likelihood of confusion within the meaning of Article 8(1)(b) of Regulation No 207/2009>>.